CW Kanban, the maker of Kanban boards for ConnectWise and Autotask, is now TopLeft!
Over the past 3 years, CW Kanban has built web-based Kanban boards that help MSPs take back control of their work. Today we’re pleased to announce the launch of a new corporate brand identity and name- TopLeft.
We initially developed the platform to help MSPs that use ConnectWise. But when we shared that story we found more than just IT companies struggled with workflow management. We wanted a brand that did not limit us to a particular industry or platform.
So, why TopLeft? It’s all about where people get their next task from a Kanban board. Generally speaking, work should flow left to right from a ‘ready’ to a ‘completed’ state. When someone finishes a task, s/he should look at the list of work that’s ready to start and take whatever is at the top left of that list. Whatever is there is the priority.
The re-branding is part of our strategy to grow the business and create a foundation for new opportunities. This is an exciting change for us and marks a strategic pivot in our future as a workflow management business. While our commitment to the technology industry will not change, there is incredible potential to grow. Our new brand positions us for those opportunities.